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Since Rally Started




Posts for 2015

Sturgis Motorcycle Rally, Inc., Donates $75,000 to Sturgis-area Charities in Wake of Courtroom Victory

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SMRiSouth Dakota Non-profit Corporation Gets Back to Giving After Lengthy Lawsuit

Sturgis, South Dakota (December 21, 2015) - Sturgis® Motorcycle Rally, Inc. (SMRi), official stewards of the Sturgis® brand, have announced that they have donated $50,000 to Sturgis® Rally Charities Foundation, $20,000 to the Sturgis® Rally Community Development Fund and $5,000 to Sturgis Community Preschool for 2015. The monies donated to Sturgis® Rally Charities Foundation will in turn be distributed to local charities in and around the Sturgis and Black Hills community. This is the fifth year in a row SMRi has made such a contribution, all of which have been made possible by community-supported official licensing agreements that SMRi manages for the Sturgis® brands. These donations come in the wake of SMRi's overwhelming victory in court against Rushmore Photo and Gifts and WalMart over illegal sales of Sturgis Motorcycle Rally® counterfeit-themed goods.

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Steel Horse Sisterhood Charities Announces Kickstands Up


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Steel Horse Sisterhood CharitiesLoveland, Colorado – Steel Horse Sisterhood Charities (SHSC) is pleased to announce the 2016 Women's Motorcycle Summit season and the two(2) unique planned events pairing skilled women riders in the motorcycle community with women at the novice and intermediate levels to compete in Summit Challenges. These two events are the first of their kind in the Women’s Motorcycle Community.

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Jerry W. Cole Named Rally & Events Director

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Sturgis, SD - The City of Sturgis is pleased to announce Jerry W. Cole has been named the Rally & Events Director. Mr. Cole was selected after an extensive recruitment and selection process that received interest from many highly qualified and experienced applicants with local, regional, national and even international experience.

 

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The Sturgis Motorcycle Museum accepting applications for Executive Director

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Sturgis Motorcycle MuseumThe position is full time and involves some travel. The successful applicant will manage day to day museum functions, displays, supervise employees, will handle marketing and promotion to media and community relations. Budget preparation and adherence is integral. Supervision and reporting is to the Board of Directors. Salary will be determined based on education and experience.

Resume and references will be accepted through January 15, 2016. You may email your
information to info@sturgismuseum.com or send it to 999 Main St, Sturgis SD 57785.

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Sturgis Motorcycle Rally 76th Anniversary Inspired Tree

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Sturgis Motorcycle Rally Christmas TreeA 76th Annual Sturgis® Motorcycle Rally™ inspired tree will be auctioned off at the 21st Annual Festival of Trees in Sturgis.  The tree is decorated in a cranberry and golden orange theme in keeping with the 2016 Official Sturgis® Motorcycle Rally™ colors.  It features 6 Sturgis® Motorcycle Rally™ Official Logo ornaments for 2016, real pine cone garland, cranberry spray, real dried orange slice ornaments with clove accents, barn wood star and burlap tree skirt.

The tree which was donated to the charity event by Black Hills Rally & Gold, Inc. of Sturgis will be auctioned off on the evening of Friday, November 20th at the Festival, which is held at First Interstate Bank in Sturgis.  Proceeds from this event are split between Hospice of the Northern Hills and the First Interstate Bank Greater Sturgis Area Foundation which supports local non-profit organizations in the community such as the Crisis Intervention Center, Meals on Wheels, Senior Citizen Center, Girl Scouts, Boy Scouts, CASA and Center for the Arts.  For those who are interested in making a bid on trees and who are not able to attend the Festival in person, you can visit the website www.sturgisfestivaloftrees.com for more information.


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Sturgis Motorcycle Rally Inc. Looks to the Future After Verdict in Lengthy Lawsuit

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SMRISturgis, South Dakota (October 30, 2015) – After spending the last several weeks in court, Sturgis Motorcycle Rally, Inc. (SMRi), a South Dakota nonprofit corporation and the official stewards of the STURGIS® brand, today heard a unanimous and overwhelmingly positive verdict in a lawsuit filed by SMRi several years ago.

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2015 Sturgis Motorcycle Rally Attendance

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75th Sturgis Motorcycle RallyThe City of Sturgis has received data from sources that are traditionally used to calculate the official attendance estimate for the 2015 Sturgis® Motorcycle Rally™.  

The official estimate for attendees in 2015 was 739,000.  This number is based on previous comparisons for tons of garbage hauled within the City, Department of Transportation vehicle counts, Mount Rushmore traffic counts, SD Sales tax collections, Sanitation fees collected and Main Street photo counts.

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Traffic Numbers Released for the 2015 Official Sturgis Motorcycle Rally

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Traffic for the Official Rally Dates was up 30.7% from 2014.  2014 Traffic entering Sturgis at the 8 locations was 390,693.  Traffic entering for 2015 at the 8 locations was 510,749.   The 60th Rally in 2000 was the highest traffic entering Sturgis for the 7 official Rally dates with 604,441 total vehicles. 2015 was the highest total traffic entering Sturgis since 2005 when the total was 524,656.

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2015 Sturgis Rally Totals and Associated cost

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Garbage: 764.79 tons of garbage were processed during the 2015 Rally in comparison to 538.72 Tons during the 2014 Rally an increase of roughly 41.96%. Of the 764.79 tons of garbage processed 16.99 were recyclables, that were either processed at City Facilities or hauled to Rapid City for Processing (mostly cardboard). Below are garbage stats form previous years for comparison. (these figures do not include any refuse collected from Kickstart, Thunderdome or Meade 46-1 facilities that were annexed immediately prior to the 75th Rally)

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Base B-1 To Cap Off Veteran's Ceremony In Sturgis Aug. 4

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A base B-1 bomber will provide a flyover down Main Street in Sturgis, S.D., at 3 p.m., Aug. 4 as part of the 15th Annual Veterans Recognition Ceremony.

The flyover will cap off an event formally recognizing four South Dakota veterans – one each from World War II, the Korean War, Vietnam War and Gulf War – and their families for their service.

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Join the Sons of Anarchy for their "Final Ride" at Broken Spoke Saloon and Campground

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With the 75th anniversary of Sturgis Bike Rally just days away we are gearing up for what is predicted to be the largest, most bad-ass rally Sturgis has ever seen. To make it even BIGGER, The Broken Spoke Saloon and Campground in partnership with Easyriders Saloon present The Complete Sons of Anarchy Experience: The Final Ride. This is a once-in-a-lifetime opportunity to not only meet cast members from the hit show “Sons of Anarchy” but actually join them on “The Final Ride”


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Steve Soffa’s Sturgis 75th Anniversary Collection of Watches is Prized All Over Town

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Official Sturgis Jewelry Designer Provides Commemorative Prizes for Winners and Donations to the Sturgis Community

Sturgis, SD – Steve Soffa brings his officially licensed Sturgis 75th Anniversary Collection of jewelry and watches to town for this year’s rally and finds it in hot demand—especially as the coveted prize for various shows and races.

The action will start on Saturday and Sunday, August 1-2 as the AMA Supermoto Races come to Sturgis City Park for the first time. Various Steve Soffa 75th Sturgis Anniversary timepieces will be given to the first, second and third place finishers of the races, as well as to the youth and amateur class winners.

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